JEEP - The Color of Unity

To celebrate the UAE’s 53rd National Day and honor the spirit of the union, Jeep and Publicis Middle East partnered with Jotun to create the ‘Colour of Unity’—a custom paint made by blending sands from all seven emirates. Emirati creator and passionate Jeeper, Alyaziah Obaid, was tasked with a symbolic mission: drive across the country in a Jeep Wrangler Rubicon 392, collect sand from each emirate, and bring them together. The result is a unique shade that captures the diversity of the UAE’s landscapes and transforms it into a powerful symbol of unity.Now available as a limited-edition wall paint through Jotun and as an exclusive vehicle colour through Jeep’s UAE dealerships, the Colour of Unity turns natural beauty into a lasting tribute to the nation.